I must have impulse control issues. I posted the following on my corporate blog yesterday — Here’s how not to (spam) comment (spam) — because a comment spam broke by heart. The person who did it was 80% there, he just #failed where he could have maybe won me over (because my blogs don’t get a lot of comments and I am lonely and generally treat commenters — even shameless self-promoters — kindly since they’re all I have!)
So, while I have no problem spam-canning the really awful, clueless, ESL foreign and automated comments, this looked like it was at least copied and pasted by a human, “Raymond McLemore,” but then it just came off as too generic, too self-serving, and not nearly neighborly or generous enough.
He has nothing to add and the post wasn’t generous. It was dropped in with the single-minded aim at dropping a keyword link into my post via the comments, “Marketing Weekly,” using that as his Author name.
I know people want to get your name out there, but if you’re going to spend a little more time trying to promote your new blog, site, news portal, then you’re going to waste your time, money, and reputation by doing it so close but so badly that I take too much time out of my day to blog and tweet and Facebook it everywhere:
I received a comment on Marketing Conversation from author “Marketing Weekly” AKA “Raymond McLemore” over at eMediaUSA and he came over to shamelessly promote Marketing Weekly but he did it in such a way that I feel cheap and used because he honestly called it in.
If you’re going to link-farm my blog through comment spamming, you really need to buy me a drink first. Ray was so close, too, as he almost took enough time to customize his message model enough to make it relevant to the post. One thing he did that was unforgivable was to put Marketing Weekly down as the Author Name on the comment. Unforgivable! Gah!
This posts hits on some very valid points for me. It provides clarity and direction for me and my marketing team when it comes to tracking our social metrics. So thank you very much for that.