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  • http://www.terran.birrell.us Terran

    This is interesting. I wrote about why I don't think it's a good idea to automate everything just because you can a few months ago at http://terran.birrell.us/354/why-not-to-automate/ but it was based more on personalization and the folly of saving a few minutes on promoting something you spent many minutes (at least) or hours to write. I hadn't considered actual technical reasons that auto-sharing would hurt you.

  • http://twitter.com/bflitter @bflitter

    Auto-posting is not evil if done correctly. Facebook and consumers in general care about relevancy. Having the right content delivered at the right time is what is important in my opinion. You can do manual updates but if your content isn't relevant 'now' Edgerank in the end grades it the same. I am not hear to dispute Facebook's EdgeRank algorithm and status updates vs. manual posts as a link, at the end of the day relevancy is key.Think of it in terms of email newsletters and marketing automation. If done correctly, they can be very effective. Imagine sending your content to all your email subscribers one at a time vs. using a tool to streamline the process. You may say social media is not email and is different and that is why I say a well executed plan between auto-posting and conversations of relevant content is important. If the content isn't relevant either manually posted or auto-posted, there is no engagement. Engagement (likes, sales, shares, branding) is what we are after isn't it? Relevancy is fluid and in social change frequently.

  • http://www.socialmediapower.com Deltina Hay

    Very good points, @bflitter. I wholeheartedly agree that relevancy is key. But I also agree with Terran in that we take the time to create our (hopefully relevant) blog posts, why not take just a few minutes more to post them in a way that may give theme a little more of an “edge.”

  • http://www.debkrier.com Deb Krier

    Your example of posting blog updates is a terrific one. I use Networked Blogs and unfortunately, so do many others! That often means it gets lumped in with the others: “See x more posts from Networked Blogs.” I don't click to expand, so I'm guessing many others don't either. I still use Networked Blogs, but I also “self post” the link, too. It definitely seems to get more interaction than the automated one.

  • http://www.garious.com Aaron Eden

    I'm intrigued with what you wrote here as the whole point of automating your posts ( and using social media scheduling tools to do that ) is to free up your time so you can talk more with your peers online. I think, some fan pages resolve this by crafting catchy one-liner questions to engage their fans, so that their updates will appear more on their news feed.. I'm just assuming here.

  • http://www.socialmediapower.com Deltina Hay

    @Deb, I find it interesting that you get more interaction when posting manually – thanks for that info.

    @Aaron, that is a good approach I think – form the post as a question when possible…

  • http://www.disneyinn.com/charlie-the-lonesome-cougar-1967-disney-movie/ Charlie

    Yes, i do agree with @Aaron Eden that whole point of automating your posts ( and using social media scheduling tools to do that ) is to free up your time so you can talk more with your peers online.

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