Comments on: Create a social media strategy in four steps http://socialmedia.biz/2011/06/24/create-a-social-media-strategy-in-four-steps/ Social media business strategies blog Fri, 12 Jan 2018 05:21:00 +0000 hourly 1 By: Andrew Samuelsen http://socialmedia.biz/2011/06/24/create-a-social-media-strategy-in-four-steps/comment-page-1/#comment-475668 Sun, 22 Jan 2012 22:20:28 +0000 http://www.socialmedia.biz/?p=19908#comment-475668 You don't focus much on the importance of a social media strategy for reaching certain goals – for example: if you're a restaurant you want to get the word out about how great your place is, offer specials to increase revenue, and get feedback on new menu items and whether or not you should keep them on the menu. Its important to have goals and to ask yourself whenever you do something: is this going to help me reach these goals. If you're not sure about something, move on to the next idea.

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By: Miles Couchman http://socialmedia.biz/2011/06/24/create-a-social-media-strategy-in-four-steps/comment-page-1/#comment-475667 Wed, 27 Jul 2011 15:53:57 +0000 http://www.socialmedia.biz/?p=19908#comment-475667 I think Patrick is bang on- Social Media needs to be seen as part of an overall Comms strategy, not an end in itself. In the old pre-digital days, you allocated your marketing budget to press, tv etc advertising, promotions, literature and public relations SELECTIVELY based on your overall Marketing Strategy target markets, and budgets.

There is a bit of an obsession with chasing social media currently, even amongst B2B services like consultancy, which my company is in. And before anyone says, ah yes, but you need social media to figure strongly in Google for your niche, our company's website has been at or very near top in Google for our chosen keywords for over 4 years now, and this drives 80% plus of our new business enquiries.

Social media also demands a lot of time and resource, which is an important factor in a small business like ours. We keep considering it, however, as everyone else seems to be doing, but we just end up wondering what to do with it!

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By: Arsenal blog http://socialmedia.biz/2011/06/24/create-a-social-media-strategy-in-four-steps/comment-page-1/#comment-475666 Wed, 27 Jul 2011 14:42:25 +0000 http://www.socialmedia.biz/?p=19908#comment-475666 I have found that combining different platforms is very successful in getting traffic

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By: Patrick Milan http://socialmedia.biz/2011/06/24/create-a-social-media-strategy-in-four-steps/comment-page-1/#comment-475665 Wed, 06 Jul 2011 18:43:42 +0000 http://www.socialmedia.biz/?p=19908#comment-475665 My strong belief is that creating a stand-alone Social Media Strategy is a waste of time. Article: http://www.associatedcontent.com/article/8142711/

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By: Deltina Hay http://socialmedia.biz/2011/06/24/create-a-social-media-strategy-in-four-steps/comment-page-1/#comment-475662 Tue, 28 Jun 2011 13:40:02 +0000 http://www.socialmedia.biz/?p=19908#comment-475662 Glad you found it useful!

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By: Sydney http://socialmedia.biz/2011/06/24/create-a-social-media-strategy-in-four-steps/comment-page-1/#comment-475664 Mon, 27 Jun 2011 12:44:09 +0000 http://www.socialmedia.biz/?p=19908#comment-475664 Thank you so much for sharing these SM strategy tips, much appreciated!

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By: Reginald Jackson http://socialmedia.biz/2011/06/24/create-a-social-media-strategy-in-four-steps/comment-page-1/#comment-475663 Sat, 25 Jun 2011 23:52:49 +0000 http://www.socialmedia.biz/?p=19908#comment-475663 Very nice information on creating a social media strategy. I'll be looking out for part 2.

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