May 27, 2011

BeeTV goes beyond the check-in and socializes TV viewing

Ayelet NoffBeeTV, the app that turns everyday TV watching into a social experience and lets users share their favorite TV moments with friends and others in real time, has just recently announced the launch of their new free iPad application, now available in the iTunes store. You can use BeeTV on your iPad or on the Web on BeeTV’s site. iPhone and Android devices are planned soon.

It’s no coincidence that the most watched television event in history — this year’s Super Bowl with over 162 million viewers — was also the most tweeted event ever: 4,000 tweets per second when the game ended. TV moments are meant to be shared. And it doesn’t matter if it’s the “Big Brother” finale, the latest episode of “CSI” or a hilarious moment from “The Hangover,” we all know that it’s just not the same when you’re watching TV alone. With BeeTV you can share your favorite TV moments with friends and others in real time, as the action unfolds, so that even when you’re by yourself you’re not watching alone. (Disclosure: BeeTV is a client.)

BeeTV connects your TV viewing experience through tablets, the web (and soon iO/S and Android mobile phones), social networks, fan sites, information — in fact, to just about everyone and anything that is related to TV shows and content. With BeeTV, you can experience TV the way it was meant to be: together.

BeeTV enables you to:

1) See what your friends are watching right now, including your Twitter and Facebook friends.

2) Find new friends who like the same TV shows and movies that you do.

3) See what TV shows are popular and trending in your area, join in the conversations and see what are the favorite shows of your friends and others.

4) Check out VIP tweets and Facebook posts from the shows’ stars.

5) Get personalized TV recommendations based on the TV shows you like to watch.

With BeeTV, unlike other social TV applications out there, you can go beyond the check-in and chat, message, post & interact with others who are watching the same TV shows as you.

Yaniv Solnik, BeeTV’s CEO, says: “Watching TV is supposed to be fun. And with BeeTV, now you’re able to enjoy the TV shows and movies you love with friends even when you’re not together. BeeTV creates a real opportunity to interact with friends and others about what you’re currently watching, making the TV viewing experience more fun, social and personalized than ever before.”

I don’t know about you, but I love TV. And with the recent acquisition of IntoNow by Yahoo, I imagine I am not the only one they saw as a target audience. Yes, I know, the cool kids will tell ya, “I don’t own a TV,” though I have a feeling they all then go back home and secretly turn on the tube.

For more detailed info, check out the video interview Yaniv recently did with my buddy Robert Scoble.Ayelet Noff is a partner in and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.

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