In his Oct. 4 article in the New Yorker, author Malcolm Gladwell argues no. The revolution will not be tweeted, he says. “We seem to have forgotten what activism is. … The kind of activism associated with social media isn’t [deep] at all. The platforms of social media are built around weak ties.”
I’ll be moderating a panel at BlogWorld & New Media Expo on Saturday that addresses just this topic. I plan to open with a 5-minute presentation, above, that looks at a few examples of how organizations have used social media to bring about significant change. And I lay out five steps to get supporters to take action.
This track is geared more toward nonprofits and cause organizations than businesses, although I’ll also be participating in the Social Health track. Details on our panel:
Mobilizing Your Social Network
Where: Las Vegas Convention Center, Mariners B11, South Pacific Ballroom
When: 11 am Oct. 16, 2010 (Saturday)
• Andres Glusman, Vice President Strategy & Community, Meetup.com
• Giselle Diaz Campagna, Development Director, Free Speech TV
• Justin Perkins, Director of Nonprofit Strategy, Care2
• George Weiner, CTO, Do Something
Moderator: JD Lasica
Hope to see you there! Contact me to meet up. If you can’t make it, follow the #bwe10 and #bwe10mob hashtags.
JD Lasica, founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.