September 28, 2010

Storify: Make stories using social media

Will it improve storytelling or lead to Frankenstories?

David SparkI’m at the TechCrunch Disrupt conference in San Francisco reporting for Yammer.

Almost a full year ago I wrote an analyst report entitled “Real-Time Search and Discovery of the Social Web” (get your copy of the 20-page PDF), and I argued that one of the failures of the value of the real-time web is the lack of editors monitoring the data and then republishing it in a digested form. While the volume of content being created is phenomenal, and the different search and discovery tools all provide amazing value, what’s lacking is the ability to truly make sense of all this content by someone who truly knows the category.

At TechCrunch Disrupt, I saw one possible solution with Storify, a web-based application that lets you search real-time content and add it very easily to your blog post. At the show, I was sitting in between two fellow journalists who were completely wowed by the product and immediately sent a link of it out to all their colleagues. They were both excited and scared. Will it improve journalists’ ability to create content or will it give power to non-content creators to create half-assed stories or, as one reviewer on stage called it, “a Frankenstory”?

Watch my demo and interview with Burt Herman, CEO of Storify, as he shows off the product.

And completely unrelated to this article, here’s a fun contest that Yammer is running. Enter Yammer’s “Workplace Communications Horror Story!” Sweepstakes for a chance to win a free iPad. Deadline is Oct. 15, 2010.David Spark, a partner in, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.

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