September 17, 2010

Two must-attend mobile events coming next week

Roxio’s “Angry Birds” game.

Today welcomes Jessica Valenzuela, a top branding expert, as part of our team of consultants providing thought leadership in social media and social marketing.

Jessica ValenzuelaThis week was action packed, with Demo Conference Fall 2010 and WITI Technology Summit — I am revved with excitement from my first week of exploring the Silicon Valley events! I can’t wait to share the key learnings from CIOs of high-profile organizations and my personal top picks among the startup companies that presented and were on exhibit.

Meanwhile, if you have not yet, make sure to add Mobile 2.0 Silicon Valley and Think Mobile West to your events list. Here are a few reasons why you should attend:

  • The future of evolving media is in mobile. Learn how the experts are building their mobile ecosystem.
  • What is the latest technology and innovation in mobile? Get your answers from CTOs, CIOs and guru developers.
  • How do you effectively measure performance and metrics?
  • What is the secret sauce of the successful mobile applications? And more!

Who should attend?

Both events will benefit brand managers, product managers, IT and mobile leaders within global companies and high-growth startups. I also recommend it for entrepreneurs who want to have a better understanding of mobile platforms, resources, distribution channels and metrics. As an entrepreneur who works closely with clients in the creation of their products, it is important for me to understand how to extend my client’s platforms into the mobile arena at the very beginning of each creation process.

Mobile 2.0 Business Day

mobile20Hosted by a group of mobile practitioners in the Silicon Valley area on Sept. 20-21 (Monday-Tuesday), Mobile 2.0 Business Day comes in two parts: Developer Day and Business Day. Am excited to see that Peter Vesterbacka of Rovio will be there showcasing Mighty Eagle on Developer Day! Rovio is behind the number one game in Apple’s App Store, Angry Birds. If you have not tried it — you should!

Think Mobile West

thinkmobileThink Mobile West, hosted by Media Bistro and Mobile Content Today, takes place this Thursday, Sept. 23. Think Mobile is a one-day conference with experts from Starbucks, Nielsen Company, Microsoft, Hearst Digital Media, Adaptive Path and NPD Group who’ll share their real-life experiences and case studies on how mobile technology is positioned, used and developed in their respective global organizations. Check out the impressive speaker list. I am excited to have the opportunity to be at the event!

You can view other events I’ll be checking out here or subscribe to my Plancast. See you there!Jessica Valenzuela is a tech-media strategist who works with global brands and startups throughout their product lifecycle in the areas of design, development and communications (marketing, PR and social media). See her business profile, contact Jessica or leave a comment.

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