The Flipboard is a personalized social magazine that lets you flip through the content being shared with you across your social networks. (On Socialbrite today we have a Q&A with a developer of paper.li, a free service that lets you create media-rich publications based on any Twitter profile, list or hashtag.)
With Flipboard you can build a custom magazine, either by choosing from its pre-built curated “boards” or by importing Twitter profiles and lists. For instance, you can turn Robert‘s or TechCrunch‘s tweets into a sleek magazine-like interface that’s more fun and easier to read than any other reader.
In this 28-minute interview for RackSpace’s building43 series on cutting-edge technology, my buddy Robert Scoble chats with Mike McCue, co-founder and CEO of Flipboard, about his company, his business philosophy, where he’s planning to take his company — plus a demo of the new app.