May 18, 2010

Successful techniques for building your industry voice with social media

Bypass gatekeepers. Hold contests. Become a super user.

David SparkWhat does it take to actually be seen in the social media sphere? To raise your profile so that you’re seen as a leading voice, a super user? And can that voice be translated into an actual business, or a great new job? A couple weeks ago I keynoted a conference called the PINCShow, for print designers, in San Francisco. It was produced by the Visual Media Alliance (VMA, formerly known as PINC).The presentation offers just a sampling of different voice-building techniques along with stories of the people and organizations that made them happen.

Got some techniques of your own? What’s been successful? What hasn’t? Let us know.

And here are some follow up materials:

David Spark, a partner in, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.

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