Igenerally don’t write about our social media clients — but DaleCarnegie.com has just launched its first iPhone app and, to help publicize it, they’re giving away 200 copies of the classic business book How To Win Friends and Influence People. As part of the promotion, Socialmedia.biz readers will get 10 hardcover books shipped to your house.
More on the contest in a moment, but you should know about the Secrets of Success app. Here’s the Newsroom Page that we helped build, offering background and media assets.
Dale Carnegie Secrets of Success App Tour
I do a lot of public speaking these days, so it was intriguing to hear billionaire Warren Buffett say in this YouTube video: “I was terrified of public speaking when I was in high school and college — I couldn’t do it, I’d throw up — so I took this Dale Carnegie course.” As soon as he finished it, at age 20, he applied to be a teacher at the University of Omaha “because I wanted to get in front of people.”
What’s cool about the Secrets of Success app — which, yep, I plunked down 99 cents for in the iTunes Store — is that it goes far beyond public speaking into tips and tactics for mastering workplace culture, presentation effectiveness, team member engagement, leadership development, sales effectiveness, customer service and lots more.
Embedded at top is a 90-second tour of the Dale Carnegie Secrets of Success App. It’s one of the biggest iPhone apps I’ve seen, weighing in at 127MB because of all its video components — so make sure you download it over wi-fi, not by cellular.
The app outlines basic human relations principles and shares tips, techniques and daily “confidence boosters” exclusive to Dale Carnegie Training’s well-known workshops and courses. Not every video clip hits the mark, but on the whole Secrets is a good way to sharpen your professional edge or boost your confidence to grab the next rung in your career ladder.
Want a free hardcover book?
As part of this promotion that David Spark and I are running for Dale Carnegie Training, Socialmedia.biz will be giving away 10 free copies of How To Win Friends and Influence People — which, by the way, has sold more than 15 million copies worldwide over the years and garnered 756 customer reviews on Amazon.
(Interesting side note: It took repeated questioning to get an answer out of Apple. An app maker is restricted to 50 coupon codes to give away the app. No, you’re not allowed to purchase additional coupon codes — even at the full 99-cent price — and give them away to help promote the app. Ridiculous policy, in my view, but that’s Apple for you.)
We’re also reaching out to 20 bloggers and influencers in the coming weeks. Each of the 20 participating bloggers (plus me) gets to set up his or her own rules for the book giveaway. (Here are the overall Contest Rules on the Dale Carnegie blog.) So here are my rules:
1. The first five people who post a comment asking to receive a copy of the book will get one.
2. I’ll select the next five based on the comment you leave, telling why you think Secrets of Success or How to Win Friends might be valuable to you in today’s 21st century workforce.
3. There is no 3.
If you write about business and have a fair-size following on your blog, let me know and we’ll see about adding you as one of the bloggers giving away books to your readers.
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