March 15, 2010

Cause marketing motivated through challenges

Joe Jaffe explains how our desire to game with each other can be a useful marketing tool

David SparkAt the Diggnation party at South by Southwest Interactive, I caught up with author and social media maven, Joe Jaffe of Jaffejuice and Joe had actually interviewed me a year and a half ago regarding an article I had written for Mashable about social media mistakes made by social media gurus. Friday night was our first meeting in person.

I asked Joe to return the favor and let me interview him, and we talked about the rise of cause marketing. Specifically, he focused cause marketing’s success not pulling at our emotions but through the fun of challenges. Our desire to game and our competitiveness alone can be a strong motivating factor. It works for financial gain, and if architected well it can also support a greater good.

Watch the video over on Tweetshare. This is one of many videos I’ve been shooting for Tweetshare at SXSW. Browse through the entire SXSW collection.David Spark, a partner in, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.

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