March 9, 2010

Making sense of conversations on Twitter

Tweetshare lets you have Twitter conversations around any piece of content

Tweetshare and Twitoaster have been discontinued.

David SparkThe annoying aspect of Twitter is that it’s really difficult to follow conversations. There’s nothing inherent to Twitter that makes it easy for you to backtrack a conversation. What many people use for conversation tracking is hashtags, and then searching on the hashtags. Problem with hashtags is they’re not threaded so you can’t see specifically how one person responded to another. Nor can you see the beginning of the conversation.

One service I’ve used before that’s a good solution is Twitoaster, which allows you to follow conversations that you initiate, or someone else initiates. It’s pretty good if you ask a question and you want to follow everyone’s answer to it, but it’s hard to back track a tweet up to its source.

Following conversations is necessary because so many people send out tweets that don’t reference what they’re talking about beyond the @ reply.

Launching today is a new service called Tweetshare, which allows you to have Twitter conversations around any piece of content, whether it’s an HD video, picture, Word document, or anything else. Load the content, and then tweet it out from Tweetshare. The automatically included link takes readers of your tweet back to the Tweetshare space where the content resides. Each response you give includes that Tweetshare space link, allowing everyone to be in the same space talking about the piece of content. As you would with a blog or website, you can create a branded Tweetshare page to post all your tweetable content.

Tweetshare is also a brand new client of mine, and I’ll be attending SXSW next week shooting videos for Tweetshare and posting them to their tweetable zones. I invite all of you to participate then, but feel free to try out the service now. All you need to do is log in with your Twitter account.

But I’m interested in knowing what services you use to follow Twitter conversations. Do you use any, or do you just use search? Or do you don’t even bother because it’s far too complicated?David Spark, a partner in Socialmedia.biz, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.

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  • It's too frickin' hard to follow. I'm getting inundated with information, media, Tweet this, FB that, blog this, blippr that. As a one-person marketing department for a major Orange County golf course, I'm challenged to wonder: do I spend $25,000 on an ad campaign in OC METRO MAGAZINE or pay a retainer to a small social media firm to hand all of this for me?

  • interesting service, though I've always been confused with Twitter. Tried to reflect on social media use in business in this video http://lifeisworthy-prissues.blogspot.com/2010/02… If you have time and desire, take a look at this video, I'll be glad to receive comments on it.

  • This is very true, its hard to track these conversations… but the feedback is invaluable! Our company tracks these conversations for our clients in order to make sense of it all… What's difficult is that, as Robyn pointed out, if you're just one individual, it's uber difficult to do so. It'd be nice if an all in one interface the average user could use to do this. Let's hope tweetshare does the trick! Congrats Socialmedia.biz!

  • Yeah conversational threading is a major lacking area in Twitter.
    At the very least they could thread @replies and your own tweets
    according to post time. Well, I have a free Twitter portal that does
    this anyway: http://crazytwalk.com

  • Twitter is a really great tool for marketing and i saw tweetshare via your blog and i really liked it. Thanks for the update.