February 8, 2010

Web show producers: Increase user loyalty with live interaction

David SparkIn a tag team interview session, I interviewed Carlos Rodela, CEO of AllofUsAreFamous and co-host of “Rad on the Web.” Rodela hosts many shows on the Mevio network. Mevio streams its shows live through the Justin.tv network which has a live chat built into the page.

I talked with Rodela about the importance of engaging with your audience live during your show. It increases viewer loyalty but viewers can also provide content for your show. Watch Rodela’s interview with me about where my media career all started, “The Baywatch Report.”David Spark, a partner in Socialmedia.biz, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.

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  • I run a successful social media site http://www.groupsmash.com where users can have a place to host a weekly webshow and there is no chat function. It is more for people who would like to have a tv/movie style show. I understand the need for interaction but don't always believe that it is necessary.

  • Nice article and here is the concept in another fashion – not live – but very interactive. Check out how the band DEVO is relaunching with video and user feedback!

    http://www.jblogg.com/2010/02/20/devo-inc-focus-g