December 3, 2009

Australian Broadcasting Corporation’s social media policy

1. Do not mix the professional and the personal in ways likely to bring the ABC into disrepute.

2. Do not undermine your effectiveness at work.

3. Do not imply ABC endorsement of your personal views.

4. Do not disclose confidential information obtained through work.

The above guidelines were distributed to the staff of the Australian Broadcasting Corp. on Nov. 4, 2009, by email and reported in various places.


Social media policies at corporations, news organizations and nonprofits JD Lasica, founder of, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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3 thoughts on “Australian Broadcasting Corporation’s social media policy

  1. Simple and to the point. I like the first point in that you can still bring personality within social media, just as long as it doesn't hurt the company (ABC)

    Social media is that – social. It needs to take some of the shell off companies and show a bit of transparency.

    Sarge |