I just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco.
At this year’s New York conference I saw many of the same things I’ve seen at ad:tech over the years, and that’s ad networks. I believe they’ve been there since day one of this conference and they’re never going away. They’re the bread and butter of the business.
I was more interested in what’s trending and at this show I saw a really big push towards businesses generating revenue from content. Advertisers are slowly realizing they need to be media companies as well, but not wholly. In fact, there’s a symbiotic relationship between paid advertising and earned media.
Watch the day 2 show report and the day 1 show report for an overview of some of the stuff I saw. Almost everything I mention in the show report videos you’ll find in a subsequent video below. There’s a total of 30 videos.
While I do a lot of live event reporting, understand that ad:tech is a very big conference and there’s no way to feasibly see it all, so these show reports should be titled, “What David got a chance to get around to see in his two days at ad:tech.”
More articles from ad:tech:
- Jonathan Miller of News Corp on the state of the advertising industry
- Digital Moms: How to Reach and Harness this Consumer Marketing Force
- [email protected]:tech: Search Engine Optimization Tactics
- The State of Search
- Building “The Great Barrier Reef” Brand
- Marketing 3.0—Building Great Brands in the Digital Age
- The Art of Conversation: Are You Listening?
- mail 3.0—The Rise of Social Media and Integrated Video
- Not All Booth Babes Are Just Eye Candy
David Spark, a partner in Socialmedia.biz, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.