October 26, 2009

Xsights’ new iPhone app brings print to life

Ayelet NoffXsights is a new start-up that has just come out with its Light app for the iPhone, which enables its users to bring print to life. Xsights makes it possible to transform static printed items that can be captured through the cell phone’s camera into an interactive multimedia experience. (Disclosure: Xsights is a Blonde 2.0 client)

Xsights empowers its users and lets them add a creative, personal touch to their printed items. While using Xsights’ advanced technology, users have the ability to take any printed object and connect it with links of their choice. With the free Xsights Light app, these printed images become a door to endless opportunities of content. Users can “attach” a YouTube trailer, a 3D view of a specific street via Google Maps, a Wikipedia page, a Facebook or Twitter profile or any other link to invitations, greeting cards, photos, maps or business cards.

In addition, with Xsights, users can now also view movie trailers of the top 100 movies showing in US theaters currently by taking pictures of any of the digital images in the “More Things to Capture” section on the Xsights website: http://xsights-services.com/Movies.aspx. Your iPhone will then summon up trailers, reviews and related links.

All of the images that appear in the “More Things to Capture” section are already uploaded to their servers, and so users can take a picture of any of these movie posters, games or logos when they appear in magazines, wall posters, bus stops or anywhere else outside and view their relevant clips moments later.

“See it. Capture it. Bring it to life!” is Xsights’ slogan. The Xsights solution enables users to take a picture of any pre-defined object and receive immediate relevant and interactive online data. Xsights encourages its users to imagine a future world where soon everything they see around them will be considered “clickable” ‐ from landmarks, wall posters, street signs, ads, theater listings in magazines to book covers or billboards. Clicking on the item with their mobile phone’s camera will allow users to receive additional layers of information and open up doors to rich interactive content. The technology that Xsights specializes in is known as augmented reality.

Key differentiators of Xsights when compared to its competitors: Only the Xsights application can identify minute objects — even a small icon or text. In addition, Xsights also works in any condition – even if the printed item is wet or crumpled.

Xsights has just launched its iPhone app and will soon launch its BlackBerry version. Other selected J2ME handsets will also get Xsights soon.

Download the Xsights Light application from the iTunes Apple Store here: http://appsto.re/xsightslight.

Want to create your own interactive message? Watch the video below to learn how:

Ayelet Noff is a partner in Socialmedia.biz and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.

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