In today’s world where we have an option of which search engine to use, we find ourselves perplexed regarding the question: Is Google the best that search can be? Even for those of us who consider ourselves to be Web savvy, finding the right search term can often be tricky. And once we get the search results, we must screen through an abundance of information in order to find one or two truly desired results.
To understand a little more about the world of search, let’s go through our time machine, and check back on how search started.
Excite was one of the most recognized brands on the Net when the “dotcom portals” boomed in the 1990s. Excite was founded as Architext in 1994 by six Stanford undergrad students who had the clever idea of using statistical analysis of word relationships to make searching more efficient. After years of signing exclusive distribution agreements with companies like Netscape, Microsoft and Apple, Excite went public in 1996. In 2003, Excite Italia (the operator of Excite Europe) took control of the Excite portals in most of Europe, and was later acquired by Ask Jeeves (now Ask.com). In October 2007, the GoAdv Group,– a pan-European media company, announced the completion of its acquisition of the Excite Europe group of companies while IAC Search and Media acquired Excite in the US. Today, Excite offers a variety of services, including search, web-based email, instant messaging, stock quotes and customizable user homepage — with content that is collated from over 100 different sources.
Going back a few years in time, a small search engine named Google was started in January 1996 by a couple of Stanford University students who hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. The domain google.com was registered in September 1997 and the company was incorporated as Google Inc. in September 1998. Since 2001, Google has acquired several companies, mainly focusing on small start-ups. In 2006, Google bought the online video site YouTube. The entry of Google marked a major milestone in the history of search engines, as it used a “page ranking” system on the basis of number of links to a particular site.
In June 2009 Bing — formerly Live Search, Windows Live Search and MSN Search — became Microsoft’s current web search engine development. Advertised as a “decision engine,” Bing has a catchy “Stop Searching. Start Deciding” slogan that allows its users to feel in control of their searches. Bing categorizes searches allowing for improved image and video searches along with preview searches, and its “decision engine” associates information on the Web to help its users make better decisions about things like travel reservations, shopping online, your health and more. In August 2009, only two months after Bing became public online, it gained 9.3 percent of the United States Internet search market, causing Google some concern about its market share.
Today, Meaningo is an Israel-based startup specializing in Natural Language Processing (NLP) search applications. In simpler terms, Meaningo is a semantic search engine, guiding users to find the exact products they are looking for in a more refined and efficient manner. Finding the right search term can be a time-consuming process, as many search results have little relevance with their goal findings. Meaningo was designed to increase the effectiveness of online searching, so users searching the Web can successfully find what they’re looking for without much name refining in the search engine.
Meaningo was specifically designed in hopes of overcoming common impediments Web users are faced with when searching for information online. Meaningo provides its users with an easier way of defining, refining and controlling the quality of the search while providing very accurate results even for complex inquiries. Watch my video below where I interview Meaningo’s Founder & CEO, Dr. Zach Solan, and find out the true meaning of Meaningo.
Ayelet Noff is founder and CEO of Blonde 2.0, a consultancy specializing in helping brands use social media tools such as social networks, the blogosphere and social software to create brand awareness, recruit employees or achieve any other goal. See her business profile, contact Ayelet, follow her on Twitter or leave a comment below.Ayelet Noff is a partner in Socialmedia.biz and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.