September 21, 2009

Survival Guide Chapter 5: Podcasts, vidcasts and Webcasts

survival-guide-toDeltina Hay Here is part 5 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in social Web for beginners and advanced users alike.

Chapter 5 of the book discusses in detail podcasts, vidcasts and Webcasts, including what they are and how to create and publish your own. This chapter provides tips for preparing a script and key terms, as well as tips for optimizing podcasts for search engines and podcast directories.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay

Creating podcast episodes

Preparing the Script and Key Terms

Below is a typical podcast script. You can get royalty-free music for your podcast episodes at a number of sites on the Internet, such as PodsafeAudio. Always make sure that the music you use is royalty-free and offered freely for use in podcasts, and give the author credit. This script outline can also be found on the resource CD.

  • Opening (30-60 seconds)
    • Introduce the podcast as a whole.
    • This should be the same for each episode.
    • Mention the name of the podcast, what its purpose is, and the URL where it can be found.
    • Introduce yourself and who you are.
    • Introduce the topic of the episode.
    • Mention the episode number.
    • Introduce guests if you have any.
  • Opening Jingle (30 seconds)
  • Main Topics (6 to 12 minutes)
    • Depends on the type of episode you are recording.
    • An informational podcast is typically only six minutes long.
    • A panel or interview could be as long as twelve minutes.
  • Intermission (30 seconds)
    • Break up longer episodes with an intermission.
    • Use music for the intermission.
  • Closing (2 minutes)
    • Thank your guests if you have any.
    • Thank the audience for listening.
    • Announce the next episode topic.
    • Repeat the podcast URL.
  • Closing Jingle (60 seconds)

Make a list of the best key terms for each episode and repeat these key terms at every opportunity that feels natural in your script. Of course, you can write the script first and extract the best (most repeated) key terms for use in the metadata and landing page of the episode.

Copyright 2009 by Deltina Hay. All rights reserved.


This chapter also includes information about publishing options for a podcast, including publishing to a blog or Website, or using a service, as well as creating and optimizing a podcast or Webcast. The resource CD offers further reading, linkable resources, an example podcast, and a fillable PDF form called “Podcast Script Outline.”

Read more about this social media book at the publisher’s site.

As always, readers also get a special price of $16 (shipping included — retail $24.95) for this book – just click the buy now button.

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Deltina Hay, a partner in, is an author and educator who develops online curricula on social media and other Internet marketing topics. She also helps businesses prepare their content for semantic search and big data analysis. Contact her, follow her on Twitter and Google Plus, or leave a comment below.

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2 thoughts on “Survival Guide Chapter 5: Podcasts, vidcasts and Webcasts

  1. Do you have any suggestions for Podcast technology? I can't seem to find a headset / recording software combo that produces decent results. I think sound quality is key with Podcasting–you're never going to get regular listeners if your audio sounds like it was recorded in an empty gymnasium. Thanks.

  2. Very helpful! I've been searching for a script outline like this for a few days, so this is great. I checked out PodSafeAudio, but I get an error message through the side links.

    Thanks for posting!