September 18, 2009

Social journalism: Using social networks to build community

JD LasicaHere’s the slide presentation I gave yesterday at the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers. My talk turned out to be 80 minutes long.

A half dozen newspaper executives thanked me for the presentation afterward, so the message of change is resonating in some quarters. The question is whether enough publishers will have the courage to turn their battleships into speedboats and green-light the wholesale experimentation needed to help newsroom journalists engage with their communities.

So far, no media companies have contacted for consulting work (yes, we’re very busy with clients in other sectors), so I’m doubtful.


• Tools to build an engaged online community (my SF State presentation, which has some overlap)

Social networks: 8 ways to engage users with news (my Poynter presentation)

How to use social media in the newsroom

NPR’s experiments with social media

Using Twitter at the Chicago Tribune JD Lasica, founder of, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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