September 16, 2009

Tools to build an engaged online community

JD LasicaHere’s the Social Media Bootcamp presentation I gave at Seizing the Moment, the workshop for ethnic media publishers at San Francisco State University the other week. At 41 slides long, it’s called “Tools to Build an Engaged Online Community.” (See it on Slideshare or download the PDF.) And while it’s geared to ethnic media publications, its lessons apply to traditional media outlets, news organizations and citizen media sites, too.

You’ll find the sites all tagged on delicious at my socialmediacamp account, with subsections on tools and platforms.

Free one-page handouts

Also, I prepared two nice-looking flyers for the bootcamp participants, which I’m hosting on Amazon S3:

Resources, Platforms, and The power of geotagging (PDF)

Social news ecosystem, Sites we like, and Facebook Groups & Fan Pages (PDF)

8 tactics to build community

The presentation addresses strategies in the sharing economy and suggests eight tactics to build community:

1. Be first with breaking news
2. Leverage Twitter
3. Enable conversations
4. Community video
5. Online petitions & causes
6. Geocoding & citizen photography
7. Google map mashups
8. Facebook communities

I’m flying to Seattle tomorrow morning to give a related presentation at the Pacific Northwest Newspaper Association Summit.
JD Lasica, founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

  • http://richclark.wordpress.com Richard Clark Blog

    Thanks for the post. Are the 8 things listed really strategies or ideas/tactics?

    In my opinion the key thing to building a community is to understand who your target audience is and communicate accordingly