August 20, 2009

Social networks: 8 ways to engage users with news

JD LasicaHere’s a slightly revised version of the Social Networks: Engaging Users With News webinar I gave to a few hundred virtual attendees when I flew out to the Poynter Institute in Florida in May.

The slideshow offers eight different areas of social networking that news publishers — anyone from a single individual to a full newsroom — can leverage to engage people around news events in a more robust, interactive way. Specifically:

  • Blue skies: new approaches to news
  • Google Map mashups
  • Instant social networks
  • Geocoding and citizen photography
  • The awesomeness of Twitter
  • Widgets: tapping into local conversations
  • Facebook & the news
  • Community video

Journalism profs, are you paying attention?

This was part of the News University course I taught under the Knight Digital Media Center leadership series. (Go here for the NewsU webinar.)

JD Lasica is founder of Socialmedia.biz. We work with large and mid-size businesses and organizations on social media strategies and optimizing your online presence. Contact JD by email, follow him on Twitter and Google Plus or leave a comment below.

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Thanks, Deborah! It's proving useful to a lot of folks in the news industry, but has broader applications as well.

Wow, what a wonderful resource. Thank you.