August 11, 2009

Mobypicture implements new hashtag service

Ayelet NoffHashtags are becoming a useful way to organize information in today’s information age, when data is spread over a multitude of platforms. It is incredibly time consuming to log into Twitter, Facebook, LinkedIn, and every other niche network that you have an account on and update the same information over and over again. However, with the launch of a new hashtag service from Mobypicture, it is getting easier.

moby_logo_mediumMobypicture uploads all of your mobile pictures to the top platforms (Twitter, Facebook, Flickr, YouTube, Picasa, etc.) simultaneously. If you don’t know more about Mobypicture, Ciara Byrne wrote about them on TechCrunch. Since her post, Mobypicture has announced their new hashtag service. It enables companies and niche platforms to attach a hashtag to a platform. For example, if TechCrunch integrated with Mobypicture, using #tc could mean the posting is also routed to the editors at TechCrunch, the TechCrunch Facebook group, and other areas in which TC has a presence.

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Mobypicture is currently working on finding platform partners and is currently focusing on niche publishers. Mobypicture was recently used to promote gay pride in Amsterdam. This enabled users to post photos directly to the live broadcast. TV stations then used Mobypicture’s integration on the AT5 news site to report news of the event on their channels. This enabled them to get user-generated content about the event, that would have otherwise gone unreported.

The hashtag integration works with over 200 services, such as Tweetie, Twittelator, Gravity, Twibble, iPhoto2Twitter, Seesmic, and Slandr.

By adding the hashtag of an integrated company or platform, users can just add their hashtag using over 200 applications and it will post to all of those platforms. For example, you can post pictures to your Facebook wall by adding #Fb. By adding the #at5 hashtag, your post is sent to Amsterdam’s AT5 news site, which then displays your post throughout the McDonald’s and subways in that city. Mobypicture has also worked on hashtag integration with MTV. They also offer a white label service to allow providers and content partners to use Mobypicture’s technology with their own branding.

Of course, while it’s great that there are over 200 services that users can post their hashtag to, more effort needs to be made in finding content partners in which the content is distributed to. It’s great that there are tons of apps, but there still need to be more niche platforms and content partners in order for the service to reach its full potential.

The company is looking for more niche platforms to partner with and it already has a solid revenue model to generate partnerships. Currently, however, the service is somewhat limited due to the relatively small number of content partners that have joined. Mobypicture has big plans to generate new partnerships, so there is plenty of room for growth and this service will be very exciting when the number of participants and content partners grow.

I also had the pleasure to speak to Mathys of Mobypicture while I was in London last month. Above is his introduction to the service.
Ayelet Noff is a partner in Socialmedia.biz and founder and co-CEO of Blonde 2.0, specializing in creating brand awareness, engagement with consumers and overall buzz for brands online. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.

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