July 30, 2009

18-year-old finds the podcasting formula

The Emo Girl Talk podcast from JD Lasica on Vimeo.

JD LasicaHere’s a 4 1/2-minute video interview I did with Martina Butler after her appearance on a panel at the Teens in Tech conference in San Francisco this past spring. (Now that my schedule is clear, you’re going to see a truckload of interviews from past weeks.)

Martina has been host of the Emo Girl Talk podcast for the past four years — since she was 14. That’s 183 episodes. What’s most interesting is that this has blossomed from a hobby into a popular young person’s lifestyle podcast with several corporate sponsors — enough to help Martina pay for her college tuition.

MartinaOn the show she talks about her life, her favorite bands (mostly indie-rock) and TV shows, and she and co-host Peter Jacobsen also offer tips on topics such as how to live a green lifestyle. About half of each show is devoted to answering audio comments from listeners who call and leave a message asking for advice or telling about their day.

Martina is not particularly tech savvy and has some help putting her podcast together, but says that other young people should feel daunted by the technology. It’s not that hard to do, and if you podcast about a topic that you love and that you find interesting, you’ll build an audience. “Even if you don’t get a lot of response right away, don’t give up, keep going,” she says.

She adds: “I’d be nowhere without my podcast. It’s really helped me.”

Give her podcast a listen.

Watch or embed the video on Vimeo

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JD Lasica, founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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