May 30, 2009

BlogWell: How big brands use social media

JD LasicaSocial media conferences seem to be sprouting up everywhere these days, but one conference consistently does an oustanding job of bringing in high-level people to explain how “big brands” — large corporations — are using social media in the enterprise: BlogWell.

I attended the inaugural BlogWell, a joint venture of GasPedal and the Blog Council, in San Jose last fall and wrote about it here. What I like is that these executives offer frank inside-the-firewall accounts of what’s working and not working with social media in their companies, with a focus on corporate blogging success stories.

So I was happy to see a third fourth BlogWell (after Chicago and New York) will be coming to San Francisco on June 23. Details:

Event: BlogWell San Francisco: How big brands use social media

Presentations: Case studies from Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente and Pepsico.

When: Tuesday, June 23, 2009, 1-5 PM

Where: Mission Bay Conference Center at UCSF, 1675 Owens St., San Francisco

Cost: $250. readers receive a 15% discount by using the coupon code THANKSSMBIZ

Register: at

Details: Discussions include measuring ROI, managing teams, legal issues, BtoB, working with agencies, and creating great content. This is the best opportunity available for anyone looking to get started or to improve their corporate social media efforts. Get practical, how-to advice, a lesson on tricky disclosure issues, and loads of ideas and examples.

Put on by: GasPedal and the Blog Council

I’ve been impressed by the low-key, honest back and forth by the participants. I’ll be attending the San Francisco gathering.

JD Lasica, founder of, is now co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter or Google Plus.

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