May 21, 2009

Friends go head to head on XPO Games


Ayelet NoffSocial gaming has become huge in the last year — after all, playing games is naturally a social activity. Social gaming basically combines the best of the gaming portals with the social network platform. What’s so great about this idea is that the social tools offered enable casual gamers to play in a much more fun, interesting and competitive environment. It not only allows friends to share their scores with one another, it creates a fun way for people to interact, create and receive feedback.

While more and more gaming sites are hopping on this trend, XPO Games is one trend hopper that’s doing it right. XPO Games bills itself as a fully featured social network for both casual gamers and game developers. Gamers can join the fun, play original casual games and use the featured socializing tools to meet new people and share their experiences, while developers can submit and expose their originally created games and monetize them.

XPO Games launched in 2007 by Daniel Yaron and Hagay Nave when they realized the void and solitude one can experience on other casual gaming websites. “The games were there, but the community and social tools weren’t!” says Daniel Yaron. They decided to go beyond the portal functionality by including features such as the ability to like games, create profiles, friend other users, send them messages, post on walls, utilize the live scoring system and news feed, and win trophies. In addition to all this, the XPO Games platform allows developers to ask users for feedback on which games to create.

Gaming just makes more sense when you play against your buddies. Daniel and Hagay have realized this and have taken it to the next level.

XPO Games is still in private beta and we’ve got  invites for all Blonde 2.0 readers on! Get yours here.Ayelet Noff is a partner in and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.

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2 thoughts on “Friends go head to head on XPO Games

  1. I agree with your post. Social gaming is one of the best past time. In fact, many people nowadays are addicted with social gaming. It's also a helpful means for peers to get bonded.