Most people find their favorite social networking spots for their personal needs quite easily. The socialites go to Facebook and the business networkers go to LinkedIn. But the search for the musician’s perfect online home is becoming just a little bit harder these days.
While MySpace was once the hottest place for bands to settle, promote their music and even create a name and fan base for themselves, it is slowly becoming more and more difficult, simply because the real people (ie, the fans) are finding a new home for themselves on Facebook. That’s not to say MySpace has completely diminished. Although it is quickly becoming less and less active by many, it still provides the best tools and features for musicians such as the ability to upload mp3s to a respectable and prominent music player, posting tour schedules and creating personalized band banners/logos by customizing your profile page.
So while nearly everyone is shifting over to Facebook, bands feel the need to follow. But the problem is, Facebook is not shifting with them, or even making the musicians’ needs much of a thought. Facebook does not yet offer personalized and user-friendly features for bands apart from being able to create a “page” and gather “fans.” Sure, you can upload a few mp3s using iLike’s application, but the process is clumsy and looks much less slick than MySpace’s music player.
As MySpace continues to decline, there will be more and more homeless bands. Facebook could easily pick this one up and fill the gap, but will they?
Image credit: hellogeri
Ayelet Noff is a partner in Socialmedia.biz and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.