Today, I reported from ad:tech in San Francisco for ad:tech. Ten times a year all around the world, people associated with the online advertising industry convene for ad:tech. Every year the conference rolls into San Francisco, I attend. This year, ad:tech hired me to report on the event for their blog.
Just a few years ago, ad:tech was a dinky conference held in the basement of the Marriott. Every booth was that of an search engine marketer (SEM) or search engine optimizer (SEO). Today, things have changed dramatically and the online ad industry has become highly nuanced with many vendors taking positions to own unclaimed territory in the ad buying and selling process. Since its days in Marriott’s basement, ad:tech has grown up to San Francisco’s Moscone Center.
I’ve been in and out of the ad business for many years and I’ve noticed that advertising is always a good barometer of the economy. It’s the first industry to get hit when things are looking bad, and it’s also the first to respond when the economy is on the upswing. While I don’t know about the balance sheets of all the individual companies, the conference was packed and the mood was positive.
Here’s my midday show report of the first day of the conference.
I’ve got lots more video coverage including an end of the day show report, a one-on-one interview with Wikipedia founder Jimmy Wales, plus some great insight from vendors and attendees on the show floor.
And here’s some additional coverage from the first day at ad:tech SF 2009:
- How Reach in Digital has Changed (From 2003 to 2009)
- Are Agencies Ready to Build Brands in the Digital Age?
- In a Crappy Ad Economy, Innovation is Key
by Steve Hall
- Another video interview with Jimmy Wales by Angela Natividad: Jimmy ‘Jimmidee’ Wales, Post Keynote
- Steve Hall’s photos from the parties: Glam Interactive Kicks Off ad:tech San Francisco Social Festivities
For all the coverage of the event, read the ad:tech blog.David Spark, a partner in Socialmedia.biz, helps businesses grow by developing thought leadership through storytelling and covering live events. Contact David by email, follow him on Twitter and Google Plus or leave a comment below.