March 16, 2009

Brainient helps media companies monetize content

Ayelet NoffEver since heady days of broadcast.com back in the era of Web 1.0 there has always been promise in the field of Web video, and as the encoding technologies have grown more sophisticated and broadband penetration breaks new records every day, online video has exploded, but aside from a very few examples like Hulu no one seems to have the monetization of Web video figured out.

A couple of weeks ago while I was at Seedcamp Paris, I had the opportunity to talk to Emmanuel Gal founder of Brainient, a start-up that aims to tackle this most challenging market.

Brainient, based in Bucharest, Romania, is an open-source video management platform that allows anyone to publish, distribute and monetize video content without focusing on web development or infrastructure, Brainient helps media companies make money of their content and charges for Support, integration and maintenance services on a monthly basis.

Public beta will be by the end of March. See the full interview below.


Ayelet Noff is a partner in Socialmedia.biz and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.

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