Post by Adi Englander
Cross-channel engagement has some major advantages. Social media is still the best place to build a loyal following and engage with your audience. The major social channels are where people discover content, build relationships with brands and even source peer recommendations. But for the most part, lead nurture and closing sales happens elsewhere.
Shoppers who use social media as part of their buying processes are four times more likely to spend more as a result of their social interactions than non-users are. What’s more, when people don’t integrate social media into their buyers’ journeys, 70% of them will convert on the same day that they conduct their research. When social media interactions are involved, same-day sales conversions shoot up to 90%.