April 18, 2016

Prep work for your social media business presence

social-media-business
How will your social media outreach program stand out?

5 questions to answer before you design a program

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaThere is a lot of pressure today to get your business on social media — preferably the whole gamut of social platforms. If you want to get the most out of running your business, social media is usually a good way to develop brand awareness and engage with customers too. Yet there is no reason to be on social media if you joined just so you can check it off of your to-do list.

You need to ensure you have the clarity, assets and strategy essential to cultivate a successful social media presence if you want to make social media work for your business. Not doing so is one of many ways that businesses fail on social media.

Here are five questions you should answer to reach that goal. Continue reading

April 12, 2016

Mobile app stats & growth trends you need to know (infographic)

Post by Andrew Gazdecki
CEO at Bizness Apps

Financial forecasters expect the mobile app industry to double over the next four years. As the evidence has indicated for some time, the mobile industry is exploding with growth. Such a large potential for growth suggests that mobile stakeholders need research, and more research, to buttress their decision-making.

So we’ve done some homework and gathered the data to show you where the most growth is coming from in the app industry.

Both the iOS and Android platforms are projected to grow substantially by 2020, and as mobile technology continues to evolve, the potential for companies of all sizes to get involved in mobile sooner than later has never been more important.

Bizness Apps crunched the numbers based on app economy forecasts by popular app metrics site App Annie, so check out the infographic below to see the results: Continue reading

March 23, 2016

5 non-negotiable dashboards to track your social media success

Social Media Analytics and Dashboards

Post by Adi Englander

adi-englander

At a personal level, social media is one of the most notorious time-sucks of the modern world.
Unfortunately, at a business level — especially for small to medium businesses without the resources to hire a dedicated social media manager — the situation is even more bleak.

Running ad campaigns, monitoring different channels, sharing your own resources along with curating other people’s valuable content, and engaging with your core audience, all the while trying to keep an eye everything else necessary to your business’ survival, is overwhelming. Continue reading

March 4, 2016

Advice for startups: Focus on your super-fans

taylor-swift
Taylor Swift brought fans to her house, baked them cookies and invited them to her concerts for free, said Jordan Stone, CEO of Huckle.

At Launch Festival, a top marketer discusses the importance of engaging your top brand advocates

Target audience: Startups, entrepreneurs, businesses, brands, digital marketers, advertising agencies, SEO specialists, educators, journalists, Web publishers.

JD LasicaAt the 2016 Launch Festival, which is wrapping up today with an estimated 15,000 attendees, startup founders and teams got some solid, down-to-earth advice from Jordan Stone, the CEO of Huckle.

A lot of entrepreneurs make the mistake of trying to please everyone. But you don’t really want to make all your customers happy. You want to focus on the 1 percent most engaged users of your product and make them ecstatic. And then you want to find another 100, 1,000, 10,000 users just like them. Otherwise, your product development will be all over the map before you get to product-market fit.

“Focus on the 1 percent,” Stone said on stage in the Cowell Theatre at San Francisco’s Fort Mason. “Take your customer base and go to the top 1 percent that’s obsessed with your product. Focus on the super users instead of the casuals.” Continue reading

February 25, 2016

The role of social media in managing projects for brands

Post by Adi Englander

adi-englanderBrands believe social channels are only to create engagement. That’s not true, the channels can do much more than that. In this article, I’ll discuss how social media can assist brands in managing projects.

Alternative B2B channels

Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing.

Such studies, however, are inconclusive.

B2B content marketing has lately been centering around social media. See the graph below: Continue reading