July 28, 2016

The global messaging market became totally saturated & you won’t believe what happened next

Photo courtesy of Sean MacEntee, flickr, CC BY 2.0

Photo courtesy of Sean MacEntee, flickr, CC BY 2.0

While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world.

Ayelet NoffThat’s it. We’re done. It seems like everyone in the world has a smartphone. Every smartphone in the world has at least one messaging app installed. Probably more. Check your phone right now. You might be surprised to find you have three or more messaging apps that you currently use to chat with friends and colleagues.

The global messaging market is saturated. We have messengers to chat to friends and family, messengers to chat with fellow gamers and messengers to help you hook up. We send text and images, audio message and video messages. We send group messages, encrypted messages and messages that self-destruct.

In short, we humans have mastered the art of messaging. As Alexander the Great noted, “there are no worlds left to conquer.” And yet, there is so much value that messaging has yet to deliver. Every consumer is able to message every other consumer, but, for the most part, businesses still seem to be locked out of the messaging world with no clear idea how to deliver relevant messages to relevant consumers without upsetting everyone.
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July 28, 2016

10 best content marketing tools

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Website Grader, Open Site Explorer & 8 more tools

Post by Kate Simpson

kate-simpson100Content marketers have access to hundreds of tools that can make their jobs more effective. With so many options out there, it’s easy to get carried away and start using more tools than necessary.

Instead of complicating your life by testing tools that don’t work, you can try some of the most efficient options out there. We’ll list 10 awesome content marketing tools that will definitely improve the way you work.

 

Website Grader

Website Grader: Assess your site’s SEO

1Website Grader: With this tool, you can review the effectiveness of the search engine optimization for individual pages of your site. The results show an overall score for the site, as well as individual scores for performance, mobile version, SEO, and security. The best part? You also get tips for improvement. Website Grader tells you what to do in order to improve the performance of your site. What more could you ask from a free online tool? Your entire content marketing campaign can take a whole new direction when you start using it, since it will inform you about the effectiveness of your headlines, page titles, and SEO strategies. Cost: free.

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July 27, 2016

3 Steps for Making Sure Your New Blog Makes Money Faster

Post by Adi Englander

adi-englander

There are plenty of ways for bloggers to generate revenue, but writers can easily become discouraged when they don’t see an immediate ROI on their efforts.

 

The most successful bloggers generate income from ads, paid subscriptions, featured content and more, but how did they get started? As the content marketing industry becomes more saturated, it’s hard enough for writers to grab the right audience’s attention and develop a steady user base, let alone make a profit.

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July 14, 2016

Essential tools for influencer marketing

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A master roundup of social marketing tools to use on behalf of brands

Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamIhave been working on behalf of several clients lately, including Skinny Coconut Oil, with blogger outreach as the centerpiece of our various social marketing strategies. So I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients.

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story, industry-leading values, and is willing to be super-generous with not only the A-list but with the long tail, too. Continue reading

July 14, 2016

How Social Media Can Increase Your New Site’s Search Visibility

Post by Adi Englander

adi-englander

Your content strategy alone isn’t enough when it comes to ranking higher in search. Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely.

Search engines are placing higher importance on what’s coming from social media. Need proof? Google’s own Matt Cutts stated,

“We do use Twitter and Facebook links in ranking as we always have in our web search rankings, but in addition we’re also trying to figure out a little bit about the reputation of an author or creator on Twitter or Facebook,”

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June 30, 2016

3 top challenges facing the social content curator

Post by Adi Englander

adi-englander

Becoming a recognized influencer in your industry takes a lot of effort. You need to listen to and correspond with audience members who have relevant interests. You need to develop a distinctive and memorable brand voice and use it to convey your take on the issues that matter most in your niche, and you need to be generous with genuine insights.

Perhaps most importantly of all, you need to demonstrate that you’ve got your finger on the pulse – that you know what’s happening in your niche at all times. You need to show people that if they want to be in the loop, all they need to do is look at your social channels for the latest links you’re posting. Continue reading