The future of work begins with an AI handling scheduling & calendaring
I‘d like to tell you about Amy Ingram, my robot assistant. I’m pretty excited to have a robot assistant — actually a bouncing baby AI. Since this is a work in progress, I wanted to tell you about both the ups and downs of working with an artificial intelligence, all of which would be completely acceptable were Amy a human person with hours, a bedtime, a personal life, and a family.
Oddly enough, I feel that my Amy currently has all those things because she’s in training and is probably not being allowed to work autonomously yet. Ironically, because she is being guided and moderated, working with Amy is a little frustrating for me since I am not much of a 9-5 guy. My hours and my needs are 24/7, and so working with a robot AI — my Amy Ingram — who has human overseers who have hours, bedtimes, personal lives, and families, can be a little frustrating. Continue reading
We’re headed — faster than ever it seems — for another new year. And 2016 promises to step up the social-media game once more.
Post by Adi Englander
Apple will be launching its latest operating system, iOS 9, in September. Google has updated its algorithm to give far more priority to mobile search results. And pretty much every popular social media channel will be offering not only advertising by instant purchase options by the time 2016 rolls around.
There’s no better time than now to anticipate and prepare for the trends of tomorrow.
So here’s your 5-step guide to ramp up your social media strategy for 2016.
Social media is all fun and games … until a blunder, blooper or breach cripples your company image and drops your CMO to her knees
Post by Adi Englander
Proper etiquette and online security are no laughing matter. Yet it’s amazing how few companies actually know the risks that come with using social media as a business. The truth is all it takes is a split second for disaster to strike.
While the manifestations of these risks come in all shapes and sizes, knowing the three big boogiemen will help you steer clear of danger.
From left, Hillary Clinton, Donald Trump, former Jeb Bush aide Ethan Czahor and Bobby Jindal.
Post by Megan Totka
Though the presidential campaigns are just now getting off the ground, we’ve already seen some interesting moments from both sides of the candidate pool. Unsurprisingly, many of these moments have taken place over social media, bringing to mind some poignant tips that presidential candidates and small business owners could both benefit from. These are four Twitter tips we’ve learned from the presidential campaigns so far.
Use social media to announce big news
1When Hillary Clinton tweeted, “I’m running for president. Everyday Americans need a champion, and I want to be that champion,” Twitter went wild. Within half an hour, Clinton was being mentioned in 7,000 tweets per minute. Her original tweet received over 100,000 retweets, with favorites close behind. While you’ll likely never achieve these staggering numbers, you can hit the high points of your industry by using social media to announce exciting news. Whether you’re bringing on new and talented staff or doing business with another company, Twitter and Facebook can be great platforms to get your news out to the general public. And like it or not, popularity counts. Continue reading
Target audience: Businesses, PR pros, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
I’m always struggling with my contacts. I have too many now: 23,515 on my Gerriscorp.com Google Apps account and a boatload of bloated contacts that are doubling and tripling out of control.
So, here’s my personal experience in the war against duplicate contacts and toward keeping everyone I know in one clean, updated, current, and accurate address book. I’d like to hear your solution, too, if you have one.
I used to love Scrubly when it worked for me. Now, it just doesn’t, no matter what I do and no matter how many trouble tickets I submit. I discovered it years ago and back then it was amazing. Continue reading
Photo by Yoel Ben-Avraham (Creative Commons BY ND)
Target audience: Businesses, brands, digital marketers, PR pros, advertising agencies, SEO specialists, entrepreneurs, educators, Web publishers
Post by Taylor Tomita
Social media has grown to be a very fruitful resource in the digital marketing world. As it grows, its roots are expanding into the world of customer service, public relations, sales and content marketing, suggesting that a business’s presence on social media is a significant contributor to its online success – 78% of it, to be exact.
So there’s a lot riding on the shoulders of those social media managers who design online campaigns and build the programs that turn stodgy companies into social businesses.
A social media manager’s main job is to monitor results and fine-tune a social media campaign while also measuring the results to see if the underlying business goals are on track to being achieved. With the rise of social technologies, social media managers are able to automate a majority of the campaign, but it is important to keep a strong focus on the driving force behind social media – engagement. All too often, there’s a disconnect between the campaign’s goals and how it’s being executed, causing the whole thing to crash and burn – sometimes before it even takes off.
With this in mind, let’s talk about four traits that social media marketers must exhibit to achieve business success. Continue reading