September 28, 2016

How to get your social media audience engaging with you elsewhere, too

Post by Adi Englander

adi-englander

Cross-channel engagement has some major advantages. Social media is still the best place to build a loyal following and engage with your audience. The major social channels are where people discover content, build relationships with brands and even source peer recommendations. But for the most part, lead nurture and closing sales happens elsewhere.

Shoppers who use social media as part of their buying processes are four times more likely to spend more as a result of their social interactions than non-users are. What’s more, when people don’t integrate social media into their buyers’ journeys, 70% of them will convert on the same day that they conduct their research. When social media interactions are involved, same-day sales conversions shoot up to 90%.

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September 27, 2016

Harambe Live: Secrets to blowing up your company’s social channels

Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event.

Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event

This is the third of a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see:

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaViral marketer Vincent Dignan is on a 100-date world tour right now, teaching companies how to blow up their social channels.

A good start would be paying attention to — or, better yet, attending — a brilliantly weird, outlandish, one-of-a- kind event in London next month: “Harambe Live: The world’s biggest live tribute to the gorilla that captured the internet’s hearts.” It’s a meme-heavy presentation that combines the two things Vincent is passionate about: social media and Harambe the gorilla. (Register here.)

Whatever your thoughts on the unfortunate demise of Harambe, the western lowlands gorilla who was shot dead after a child fell into his enclosure in the Cincinnati Zoo, there’s no denying he’s the most talked-about internet phenomenon of 2016. Continue reading

September 26, 2016

Essential viral marketing tools

Hillary Clinton’s “Between 2 Ferns” interview got 9.2 million downloads in its first four days and is one of the top viral videos on Ruzzit.com this week.

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see:

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaLast week I wrote about a 90-minute workshop on viral marketing put on by Vincent Dignan, a marketing consultant from the UK who seems especially plugged into modern Internet culture.

While that article mapped out 10 rules of branding for your startup or small business, today I’d like to share some of the nonproprietary tools that you can use to advance your campaign, enhance your brand or earn kudos from your client. Continue reading

September 19, 2016

10 rules of branding for your startup or small biz

Vincent-at-preso

Vincent Dignan at his “Growth Hack Your Sales” workshop in San Francisco (photo by JD Lasica).

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaLast month I attended one of the most eye-opening startup marketing/growth hacking talks I’ve seen in years, so I wanted to share some highlights for you in a short multi-part series. (I used to do this a lot more often before launching a startup!)

The event, called “Growth Hack Your Sales & Personal Branding!” and held at Galvanize in San Francisco’s SoMa, drew about 70 attendees. It was part of a multi-pronged series of presentations put on by digital marketing wunderkind Vincent Dignan, who proved his social chops by raising $95,516 on Indiegogo for the series of digital guides, “secret sauce” courses and client consultations he provides.

Vincent, who’s young enough to pass for a teenager (and may well be for all I know), is constantly online and his writings have garnered more than 150 million page views and 50 million visitors. The lad is British but has a serious case of Silicon Valley fever, so hopes to move to the U.S. next year. (He’s also available to speak at conferences, and I highly recommend him.)

This event promised “a step-by-step guide of growth hacking methods & tactics for getting users, traffic and revenue,” and who could resist that? Continue reading

September 15, 2016

6 ways to boost engagement on Instagram

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Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaMany Instagrammers weren’t thrilled when Instagram shared the new algorithmic feed that arranges posts based on each user’s interaction. However, if you use Instagram as a marketing tool, you are already thinking of ways to boost your engagement on this social media platform.

Similar to how you worked to find ways to generate a Facebook following for your small business, it’s important to know just how to boost engagement on Instagram. Here are six tips you should incorporate to build more engagement and ensure your posts reach more people, given recent changes to the algorithm. Continue reading

September 12, 2016

4 Tips for Driving Sales with Instagram Ads

Post by Adi Englander

adi-englander

In the six years since its launch, Instagram has become a dominant photo sharing platform. Its more than 500 million monthly active users share more than 95 million images each day.

 

Engagement on Instagram is astounding, making it a visual marketer’s dream. Instagram users like shared photos 4.2 billion times a day. With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram.

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