October 28, 2015

Does your social media campaign look legit?

The You can Win This bathing suit by Bikini Thief (Photo by Fashionby He)

Make sure your social media marketing doesn’t look like a scam

Post by Megan Totka

MeganTotkaCreating a compelling social media campaign can be difficult, particularly if there’s a lot of competition in your industry. In order to attract notice, you may find yourself using certain attention-grabbers that can send up read flags for some of your customers.

Below is our advice on how to make sure your campaign does not resemble common social media scams, so that you can use a safer method to draw attention to your brand — while retaining your customers’ trust. Continue reading

October 19, 2015

Is your website on a Content Delivery Network?

UUNet’s North America Internet network. Have you paid attention to optimizing the download time for your website’s content at the local level?

Target audience: Web publishers, businesses, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists.

Chris AbrahamGoogle has maintained its austere minimalism, mostly unchanged since 1997, because speed is king. Google is built for speed. Google wants to pass off every search baton to the fastest site available. You need to be that runner, you need to make sure your site is spry and fleet of foot!

So, while you might very well be obsessed with duplicate pages, many sites on a single IP, and localization, if your sites aren’t wicked fast, wicked quick, and wicked durable (don’t crash!), then you’re rearranging the deck chairs on the Titanic — you’re putting your time, attention, and resources into the wrong thing, mate. What you should be doing instead of plucking your eyebrows, moisturizing your skin, and doing your hair, you should drop a 100 pounds and get prepared for the handoff. Continue reading

October 12, 2015

6 ways that businesses fail on social media

Photo by Paxson Woelber (Creative Commons BY)

Make sure to avoid these common missteps

Target audience: Businesses, digital marketers, social media programmers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Post by Megan Totka

MeganTotkaMany small business owners use social media as a marketing and customer-service tool. A recent industry survey tells us that 92 percent of marketers surveyed call social media important to their business. Despite the widespread use of social media, many business owners are inadvertently hurting their brand through their efforts, instead of growing and building their business. There are countless benefits of using social media, but remember that there are risks associated with using social media in your business. Here are six mistakes you may not realize you are making on social media.

Not responding to questions and comments

1It isn’t enough to simply post on social media. Posting, tweeting, pinning and so on are just one piece of the puzzle. You need to take as much time to read and engage your followers’ questions and comments as you do posting your own stuff. Respond quickly to comments and answer questions – it’s important! Continue reading

October 5, 2015

My personal assistant is a robot


The future of work begins with an AI handling scheduling & calendaring

Chris AbrahamI‘d like to tell you about Amy Ingram, my robot assistant. I’m pretty excited to have a robot assistant — actually a bouncing baby AI. Since this is a work in progress, I wanted to tell you about both the ups and downs of working with an artificial intelligence, all of which would be completely acceptable were Amy a human person with hours, a bedtime, a personal life, and a family.

Oddly enough, I feel that my Amy currently has all those things because she’s in training and is probably not being allowed to work autonomously yet. Ironically, because she is being guided and moderated, working with Amy is a little frustrating for me since I am not much of a 9-5 guy. My hours and my needs are 24/7, and so working with a robot AI — my Amy Ingram — who has human overseers who have hours, bedtimes, personal lives, and families, can be a little frustrating. Continue reading

October 2, 2015

5 steps for a stronger social media strategy in 2016

We’re headed for another new year, and 2016 promises to step up the social-media game once more

Post by Adi Englander

adi-englanderApple will be launching its latest operating system, iOS 9, in September. Google has updated its algorithm to give far more priority to mobile search results. And pretty much every popular social media channel will be offering not only advertising by instant purchase options by the time 2016 rolls around.

There’s no better time than now to anticipate and prepare for the trends of tomorrow.

So here’s your 5-step guide to ramp up your social media strategy for 2016.

Continue reading

September 29, 2015

The 3 major risks of using social media in your business

Social media is all fun and games … until a blunder, blooper or breach cripples your company image and drops your CMO to her knees

Post by Adi Englander

adi-englanderProper etiquette and online security are no laughing matter. Yet it’s amazing how few companies actually know the risks that come with using social media as a business. The truth is all it takes is a split second for disaster to strike.

While the manifestations of these risks come in all shapes and sizes, knowing the three big boogiemen will help you steer clear of danger.

Continue reading