jasonwoodhead23 / Creative Commons BY
Are you analyzing and optimizing your sales pipeline?
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers
Post by Megan Totka
Your bottom line lives in your sales pipeline. Do you know where it’s breaking down? The sales process starts at first contact, when a customer browses your website. That first contact may initiate from a web search, a social media connection, or a marketing strategy. From that moment, you need to be nurturing your relationship.
While every buyer is different, you can use your data to analyze patterns and find out where you’re losing sales, and what buyers are likely to do next. Understanding the buyer decision process is the first step.
Your customers want to know how your offering fits into their lives
The wealth of information and ease of ordering almost anything online provides both great opportunity and intense competition. Winners and losers are often determined by the kind and amount of attention customers receive. Here are the best practices for nurturing different types of leads.
The first contact. When visitors come to your website for the first time, will they find what they came for? Product or service information might not be enough. Your customers want to know how your offering fits into their lives, they want to know they can trust you, and they want to feel good about buying from you. Continue reading
Post by Adi Englander
Does your marketing incorporate a mix of content, social, and SEO? If not, you aren’t as competitive as you could be. These three disciplines need to pull their weight together for a brand’s marketing to be healthy and effective. As a worst-case scenario, a weak link among them can render your marketing ineffective.
Once you start allowing SEO, social, and content to feed off each other, you’ll begin earning a noticeable competitive advantage. How do you combine all three? Good question!
greyweed / Creative Commons BY
Behind the huge shift toward social & online media
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers
Post by Megan Totka
The world of advertising has undergone a seismic shift over the past two decades. The arrival of widespread Internet access, high-speed connections and an explosion in smartphone use has seen spending on online advertising (including social media campaigns) go through the roof.
In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors.
The picture is less sunny for traditional advertising methods. Market share of radio, billboards, print advertisements and TV has been shrinking for years, and will continue to slip in an increasingly digital world. Continue reading
Bootstrapping your startup? Don’t know where to find new customers? Social media is your best friend
Post by Michael Gorman
Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
Starting up a new business is a special undertaking that requires a lot of preparation, planning and action. Lots of things should be executed well to ensure that the business gets off to a great start. However, startups often face serious issues that can prevent them from growing further, such as a lack of clients. That’s a serious challenge — no customers or clients can mean no revenues.
Increasingly, today’s marketers working with startups or small businesses with bare-bones budgets point to social media because it basically amounts to an enormous base of potential leads. Social media platforms are thus at the forefront of customer acquisition strategies of many modern startups, and some of them completely rely on social media. Continue reading
Post by Adi Englander
Cross-channel engagement has some major advantages. Social media is still the best place to build a loyal following and engage with your audience. The major social channels are where people discover content, build relationships with brands and even source peer recommendations. But for the most part, lead nurture and closing sales happens elsewhere.
Shoppers who use social media as part of their buying processes are four times more likely to spend more as a result of their social interactions than non-users are. What’s more, when people don’t integrate social media into their buyers’ journeys, 70% of them will convert on the same day that they conduct their research. When social media interactions are involved, same-day sales conversions shoot up to 90%.
Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event.
Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event
This is the third of a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see:
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
Viral marketer Vincent Dignan is on a 100-date world tour right now, teaching companies how to blow up their social channels.
A good start would be paying attention to — or, better yet, attending — a brilliantly weird, outlandish, one-of-a- kind event in London next month: “Harambe Live: The world’s biggest live tribute to the gorilla that captured the internet’s hearts.” It’s a meme-heavy presentation that combines the two things Vincent is passionate about: social media and Harambe the gorilla. (Register here.)
Whatever your thoughts on the unfortunate demise of Harambe, the western lowlands gorilla who was shot dead after a child fell into his enclosure in the Cincinnati Zoo, there’s no denying he’s the most talked-about internet phenomenon of 2016. Continue reading