August 27, 2015

Glip: A dazzling new project management tool

Cruiseable-on-Glip
A screenshot of a recent Cruiseable team video chat on Glip.

And the major disappointment that is Disqus

This is part three of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at how we’re using Glip and Disqus. Also see:

Part 1: Great tech startups begin with a great development team
Part 2: Followerwonk: A powerful tool to up your Twitter game – See more at: http://socialmedia.biz/2015/08/20/followerwonk-a-powerful-tool-to-up-your-twitter-game/#sthash.jxRBSQNE.dpuf

Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators, students, journalists, travel analysts.

JD LasicaFor months, we’ve been hacking our way through the launch of the Cruiseable website and mobile app by relying on a frankly random collection of collaboration tools, including Dropbox, Google Drive, Gmail, Google Sites, Google Groups, Google Hangouts, Skype, Basecamp, Asana and Trello.

It’s a small miracle we managed to launch with a beautiful-looking site despite the mishmosh of tools that resembles a five-car pileup on I-80.

But now we’ve hit upon an integrated tool that brings order to the chaos: Glip. Continue reading

August 20, 2015

Followerwonk: A powerful tool to up your Twitter game


Here’s a video showing you how we’re using FollowerWonk for our new startup, Cruiseable.

And why increasing your @contacts score is vital to your brand’s health

This is part two of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at how we’re using Followerwonk to increase Cruiseable’s footprint in social media. Also see:

Part 1: Great tech startups begin with a great development team

Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators, students, journalists, travel analysts.

Anyone who’s programming/scheduling social media updates or running social marketing campaigns for a startup knows that there’s a wealth of good tools out there. If anything, the field is oversaturated with too many choices.

One powerful tool that I think is underappreciated is Followerwonk, a tool from the geniuses at Moz, the inbound marketing software powerhouse, that lets you analyze, optimize and grow your Twitter following. It’s free for 30 days and then costs $149 per month unless you just register for a new free trial.  Continue reading

August 10, 2015

Great tech startups begin with a great development team

ela-coders-mill
Ela Goczyńska-Han, COO/Business Development Chief of Coders Mill, at the company’s table at the Launch Festival in San Francisco in March (Photo by JD Lasica).

This is part one of a five-part series on “Rise of a startup: Cruiseable.” Today’s installment looks at the decision to hire an overseas development team, Coders Mill.

Target audience: Entrepreneurs, startup teams, angel investors, venture capitalists, developers, businesses, innovators, educators, students, journalists, travel analysts.

JD LasicaDuring the past 16 months, as longtime readers know (and this blog goes back a long way, to May 2001), I’ve gone full throttle into startup mode, working with my co-founder Giacomo Balli on a travel tech startup called Cruiseable. We’re out to make it much easier and more fun for people to discover, plan and book great cruise vacations.

Over that span, friends, colleagues and strangers have asked me to write about our journey. And while I don’t lay claim to unlocking major new business processes or media insights, I do think some of what we’re doing will be of interest to other entrepreneurs (current and aspiring), as well as journalists, innovators, analysts and anyone interested in how the travel tech and cruise worlds work.

Unlike most startups that come out of Greater Silicon Valley (which includes San Francisco, which now spawns more startups than the original Silicon Valley), we decided not to spin out a few prototypes, test them, iterate and move on to something else if things didn’t immediately click.

That approach doesn’t work if you’re setting your sites higher — and we’re out to bring some rockin’ new social and mobile innovation to the $38 billion cruise industry. So we spent the first few weeks not coding, but researching. Learning. Absorbing all kinds of reports about the connected traveler, millennial travelers and the next generation of collaborative and empowered travelers.
Continue reading

August 5, 2015

Tools to find and engage your true-blue fans

ducklings

Chris details his online influencer process

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamToday I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach, long-tail blogger outreach, and social media marketing so a major part of my services include sifting through the entire Internet to come up with a hyper-targeted list of online influencers with whom to engage during the online influencer outreach, long-tail blogger outreach, and social media marketing campaigns I run for my clients.
Continue reading

July 27, 2015

Does your small business or startup qualify for Wikipedia?

Wikipedia-and-Google-Knowledge-Graph

Target audience: Small businesses, startups, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists.

By Mike Wood

mike-woodWikipedia is the seventh most visited website in the world. Since its inception, companies have been using it as a way to establish their brands. Wikipedia can be a great way to promote your business, but you can’t just go in and create a promotional entry — you have to follow the rules.

For companies such as General Motors, Citibank and Facebook, there’s no question that they qualify for an entry in Wikipedia. The tough part comes when evaluating if a small business or startup qualifies for a Wikipedia page. Continue reading

July 20, 2015

7 rules of social media marketing

Daltons-in-Iran
Photo by Hamed Saber on Flickr (Creative Commons BY)    

 
Rule 7: Figure out what images resonate with your audience and share news and articles that increase awareness.

Post by Megan Totka
ChamberofCommerce.com

MeganTotkaIt seems like every small business understands the power of social media marketing – 99 percent of marketers feel social media is a crucial part of their communication campaigns according to a recent report by Regalix. In order to maximize your social media marketing campaign, it’s essential that you grasp its fundamentals.

Take a look at these seven rules that allow you to best serve your customers and develop your brand.

Home in on your area of expertise

1It’s smarter to go ahead and focus on your area of expertise instead of attempting to unsuccessfully be a jack-of-all-trades. Sometimes it’s tricky to find ideas to keep your social media fresh – ideas for content don’t always appear out of thin air. However, instead of caving and falling victim to a strategy that attempts to know everything about everything, build a strong brand though a highly specified social media and content marketing strategy. Continue reading